Your Leadership Link by Cullen S. Gibson, Vice President
Public Speaking vs Communication
I am sure many of the leaders who are reading this edition are great communicators and even have a savvy for public speaking. Hats off to you if you are comfortable in getting in front of an audience. However, I did want to make a distinction between public speaking and communicating.
Here it goes:
| Public Speaker | Communicator |
|
1. Seeks to be understood and liked. 2. Asks: What do I have? 3. Focuses on techniques. 4. Is self-conscious. 5. Wants to complete the speech. 6. Content-oriented. |
1. Seeks to understand and connect. 2. Asks: What do they need? 3. Focuses on atmosphere. 4. Is audience oriented. 5. Wants to complete the people. 6. Change-oriented |
May I propose that not all great communicators are great public speakers. Note the differences. A good leader may be a fine public speaker, and at the same time may be less than stellar in connecting and creating chemistry with people.
Have a great week!
