The primary function of this position is to be accountable for increasing quality census by representing this TLC Management facility to the Community and recommending how the facility can best expand and / or modify services.
This position reports directly to the facility administrator.
Duties of this position include but are not limited to:
· Market assessment, competitive analysis, and the development/implementation of the facility’s marketing plan. This includes having knowledge of: the served market area (patient origin), major referral sources (by hospitals, physicians, social service agencies, etc.) and the status of the competition
· Outside sales and marketing. This includes: developing new customer/marketing referral sources, maintaining high visibility of the facility in the community to project an image as a resource for issues of long term health care and keeping discharge planners and other referral sources aware of services offered and bed availability.
· Inside sales and admissions. This includes following up on all inquiries to answer further questions on Medicare/Medicaid, continuing periodic follow-up until resident is placed at TLC or competitive facility, Tracking data concerning rate of inquiry to admission, major competitive facilities where inquiries are being placed, and handling admissions procedure and all appropriate paperwork in keeping with TLC policy.